Achieving excellence in demand management discovering, creating, growing, and fulfilling demand is the core of market leadership. In the 90's, many saw APS systems and later CPFR as the "holy grail" to solve forecasting and demand management problems. While these did result in some improvements, here we are a decade later, and many companies have thrown up their hands, accepting poor forecast accuracies, to focus almost exclusively on execution improvements and lead-time reduction as the only way to improve demand management.
Executive Summary: Demanding Times
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