Results from ChainLink's 2011 Business Priorities Survey
By Bill McBeath
on Feb 15, 2011
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In ChainLink Research's 2011 Business Priorities Survey, we surveyed two audiences to compare and contrast the different concerns of managers vs. individual contributors and how they think those concerns should be addressed. We also asked about expected budgets for 2011. This report describes the findings from these role-specific questions. Among the key findings:
* Retaining top talent is a key concern of executives. It is fueled by a talent shortage for certain key professions. There are specific steps that can be taken to retain talent.
* While compensation is always important, it is not on the top of the list of what employees are asking for this year. The most important things in determining employee motivation and commitment are skills development, better communications, and innovation in the organization.
* With improved corporate performance, we are seeing increases in budgets. Given the 'jobless' economic recovery, we expect budget spending on innovation and technology to increase.
* New work styles are rising in importance. Policies and management approaches that encourage more creativity, employee empowerment, flexible work hours, and the ability to work remotely (at home), should be considered by corporations. These help build loyalty and morale.
* Leaders who communicate frequently and effectively, provide good educational programs and opportunities for advancement, create an innovative environment and reward their top performers should do well in creating a competitive organization where people really want to work and are motivated to do their best.
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