Demanding Times: Next Generation Demand Management
on Feb 1, 2004
Achieving excellence in demand management-discovering, creating, growing, and fulfilling demand-is the core of market leadership. In the 90's, many saw APS systems and later CPFR as the 'holy grail' to solve forecasting and demand management problems. While these did result in some improvements, here we are a decade later, and many companies have thrown up their hands, accepting poor forecast accuracies, to focus almost exclusively on execution improvements and lead-time reductionas the only way to improve demand management.