ChainLink offers a unique approach to assure that our solution provider clients can be successful in their chosen markets by helping them to:
- Identify and target attractive markets and prospects
- Describe their unique capabilities and differentiate themselves from competitors
- Understand their buyers, articulate a unique value proposition, and create marketing programs that truly address the needs of the buyer
The application of accurate market intelligence developed by ChainLink can make the difference to your firm’s market, channel, and product strategy. ChainLink gives our clients and their solutions broad yet relevant visibility in the media, web, and marketplaces for solutions that matter most now.
Typical engagements with clients include:
- Thought Leadership—Unrivaled thought leadership content development
- Visibility—Exposure and visibility to our ~100K IT and operational executive readers, as well as extensive media partners
- Custom Research and Strategy—for successful new market entry, product marketing, and sales and growth strategies
- Market Discovery—Analysis of potential industry and market segments to understand pain points, solution fit, competitive landscape, catalysts and inhibitors to success, enabling the focus of scarce resources on the target markets with the highest chances of success
- Channel Strategy—Creating the best strategy and partnerships to accelerate growth and reach a broad set of customers
- Messaging and positioning—based on a strongly differentiated, targeted, high-benefit value proposition for the prospect
- Training—Sales and consultant training to prepare your professionals to engage effectively with knowledge workers and executives they will encounter in the sales and deliver process
- Pricing—Quantitative pricing and profit models. Thinking of adding a SaaS or On Demand service? Our quantitative model helps you develop the right pricing model that assures both competitiveness and profitability
- ROI Sales Tools/Value Proposition Development—We develop sales tools (salesperson driven and self-service) for calculating ROI, as well as research and benchmarking customer results
- Partnerships and Acquisitions—Whether you are a technology firm or investor, we can help identify, introduce, and create the right relationships for growth and successful build-out of your platform and total solution/capabilities. Our clients span consulting, technology solutions providers, private equity firms and venture investors
To discuss working with ChainLink please contact us.
We Enable Innovation and Transformation!