Best practices, technology, and new takes on critical business topics from ChainLink Research
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Tuesday, March 30, 2010 |
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The Crazy World of Software Marketers
By Ann Grackin
Tuesday, March 30, 2010
Probably the most enjoyable, but clearly the most perishable, job is Chief Marketing Officer. Sifting through hundreds of briefings a year, I can tell quickly who knows what their company does, what value it has for customers, and beyond that, who’s got a market-discovery and customer-acquisition strategy that works.
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