Most buyers understand that the lowest price option does not always yield the lowest total cost. But buyers' performance metrics (e.g. PPV), corporate policies and politics, and lack of complete or accurate data often frustrate efforts to do true total cost sourcing. How to overcome these obstacles?
Demand Forecasting, Replenishment, Collaborative Forecasting and Replenishment, Marketing Automation, Demand Creation. These are all buzz words we have to address in a business context. Here we conclude our series on a structured approach to Demand Management.