Best practices, technology, and new takes on critical business topics from ChainLink Research
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Tuesday, May 17, 2011 -- Published 1st and 3rd Tuesday of the month. Next issue June 7
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From Contact To Contract
By Sree Hameed
Tuesday, May 17, 2011
Why is it that when it comes to Operational Excellence, the supply side has made more progress than the demand-side? In other words, why isn't management equally fanatic and disciplined about reducing the Cost of Customer Acquisition as they have been about reducing the Cost of Goods Sold?
[Read: From Contact To Contract]
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