Welcome to the brief: Best practices, technology, new takes on critical business topics from ChainLink Research Best practices, technology, and new takes on critical business topics from ChainLink Research
If you are having trouble viewing this, click here to view in your browser

Thursday October 25, 2012 -- Special Retail Issue. -- Next regular issue Tuesday Nov 6

The Merged Channel Nirvana
(Which Is Awfully Close To The Merged Channel Nightmare)


 
Special Report: Merged Channel Nirvana
By the Editors of StorefrontBacktalk and ChainLink  

Merged Channel is a hot topic, catapulted by the suddenness of mobile popularity. Beyond the buzz, companies need to provide the right mix of services, messages, and pricing.

To create some clarity, and highlight the warning signs about what can go wrong, ChainLink has teamed up with StorefrontBacktalk to create this timely report. Here are a dozen short focused articles covering everything from what is required for an underlying foundation, to the CEO's perspective, to lessons learned from recent successes and failures, to how to measure the effectiveness of your channels, campaigns, and initiatives, and more.

In this special issue on Merged Channel, the writers challenge your thinking about what it takes for successful merged channel management.

[ Read: Merged Channel Nirvana ]


Subscriber Tools
Sign Up Send Feedback Search Archives Privacy Policy
For additional information or questions please contact ChainLink Research • 617-762-4040
www.ChainLinkResearch.com • © 2012 ChainLink Research, Inc.